Rogue Affiliate Programs
At AffiliateSecure.com we are not only rewarding the affiliate programs that behave, but at least as important is to spot the rogue affiliate programs. 'Rogue' is a term that was first used in the gambling world on the Casinomeister forum. A rogue affiliate programs is basically a program that intentionally screws over their affiliates. The main thing Affiliate Secure looks at is 'shaving', but a program can be rogue for many more reasons than shaving.
Let's take a look at a few reasons program can be rogue. Keep in mind that 'rogue' is a not a term to just throw around. To give you an example, sending spam is one of the characteristics mentioned below. If a casino or program sends one spam mailing, that fact alone isn't enough reason to call the affiliate program rogue.
An affiliate program can be called rogue if they...
...engage in cross-promotional marketing activities without using affiliate links. An example is if e-mails are sent to players linked to an affiliate with links to other casinos in the network of the operator.
...send spam e-mails. Consistently sending spam mails to millions of people with bought e-mail lists is not a characteristic of a honorable affiliate program.
...hide certain Terms or Conditions. Affiliates and controlling bodies like ourselves need to be able to check the Terms & Conditions of an affiliate program. Hiding Terms usually means foul play by a program.
...do not pay out affiliates. Do we need to say more?
Do you have complaints or suspect an affiliate program is rogue? Let us know via the contact form on the homepage. Fill out your e-mail adres so we can contact you for more information.